1. “People react positively when things are clear and understandable.”
2. “Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.”
3. “Good design is thorough, down to the last destail.”
4. “Good design is honest.”
5. “One of the most significant design is to omit the unimportant in order to emphasize the important.”
6. “Design should not dominate things should not dominate people. It should help people. That’s its role.”
7. “You cannot understand good design if you do not understand people; design is made for people.”
8. “Question everything generally thought to be obvious.”
9. “The design should make the product speak to you.”
10. “Good design means as little design as possible.”
11. “Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.”
12. “There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”
13. “I hate everything that is driven by fashion.”
14. “Good design makes a product understandable.”
15. “Products have to be designed in a way that they are comprehensible.”
