1. “If we can keep our competitors focussed on us while we stay focussed on the customer, ultimately we’ll turn out all right.”
2. “We see our customers as invited guests to a party and we are the hosts.”
3. “If you do build great experience, customers tell each other about that. Word of mouth is very powerful.”
4. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
5. “Life’s too short to hang out with people who aren’t resourceful.”
6. “Position yourself with something that captures your curiosity, something that you’re missionary about.”
7. “If you can’t tolerate critics, don’t do anything new or interesting.”
8. “One of the only ways to get out of a tight box is to invent your way out.”
9. “People who are right most of the time are people who change their minds often.”
10. “If you only do things where you know the answer in advance, your company goes away.”
11. “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot opportunity on the table.”
12. “If you never want to be criticized, for goodness sake don’t do anything new.”
13. “People who love all fields of knowledge are the ones who can best spot the patterns that exist across nature.”
14. “I knew that if I failed I wouldn’t regret that, but I knew the one I might regret is not trying.”
15. “It’s not an experiment if you know it’s going to work.”
