1. “Great insight comes from seeing something as odd an finding out why.”
2. “Marketing is becoming a battle based on information than on sales power.”
3. “The best advertising is done by satisfied customers.”
4. “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”
5. “Every company should work hard to obsolete its own product line – before its competitors do.”
6. “Watch the product life cycle, but more important, watch the market life cycle.”
7. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
8. “The successful salesperson cares first for the customer, second for the products.”
9. “Don’t buy market share. Figure out how to earn it.”
10. “The theory of marketing is solid but the practice of marketing leaves much to be desired.”
11. “Good companies will meet needs; great companies will create market.”
12. “The future isn’t ahead of us. It has already happened.”
13. “In fact Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.”
14. “Marketing is the set of human activities directed at facilitating and consummating exchanges.”
15. “The best way to hold customers is to constantly figure out how to give them more for less.”
16. “A country’s middle class is its bedrock.”
17. “Curiosity is the starting point for great science.”
18. “People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.”
19. “Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.”
20. “We should tax every company’s carbon footprint and the carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.”
